In the news
In the news.
Vani's take on brands, campaigns and the business of marketing, as quoted in the business and advertising press. More about Vani Gupta Dandia and her podcast, Marketing with Vani.
- Articles
- 36
- Publications
- 13
- Years
- 2015–2025
Articles
Storyboard18 Visionaries: Shaping the future of the marketing & advertising industry
Read on Storyboard18 (opens in a new tab)
The Whole Truth’s latest campaign aims to reveal the truth behind misleading influencer marketing
Read on Business Insider (opens in a new tab)
AIC-SMUTBI’s ‘Northeast India as an Emerging Startup Ecosystem’ event
Read on EastMojo (opens in a new tab)
Storyboard | Cred to Cadbury, nostalgia in advertising should be handled with care
Read on Forbes India (opens in a new tab)
Following Piyush Pandey’s advice, the boy’s dance moves were kept unrehearsed to look spontaneous: Ogilvy’s creative team behind new Cadbury ad
Read on afaqs! (opens in a new tab)
Brands' cause du jour: Mental health
Read on Forbes India (opens in a new tab)
Nestlé cautions against counterfeit Maggi
Read on afaqs! (opens in a new tab)
Moment Marketing or piggy backing on winners back?
Read on MediaNews4U (opens in a new tab)
As BCCI suspends IPL 2021, experts share how it could impact the ad, marketing and the entertainment world
Read on Business Insider (opens in a new tab)
Experts share the ideal ways in which brands can advertise during the second Covid-19 wave in India
Read on Business Insider (opens in a new tab)
Will Pepsi's 'sugar tweak' have a domino effect beyond calories and carbs?
Read on afaqs! (opens in a new tab)
Netizens like Rahul Dravid as ‘Indiranagar ka gunda’, but ask where is Cred in its latest ad
Read on BestMediaInfo (opens in a new tab)
As Unilever ditches the word ‘normal’ in packaging and ads, experts opine on the ripple effect
Read on afaqs! (opens in a new tab)
ITC Bingo takes on namkeen brands and Kurkure
Read on afaqs! (opens in a new tab)
Milk delivery app Country Delight lets you test the purity of milk, a precedent post ‘Honeygate’?
Read on afaqs! (opens in a new tab)
‘Brands are now leveraging data & insights to plan content’
Read on Pitch (opens in a new tab)
Why Ayushmann Khurrana, the only Indian actor to feature on TIME’s 100 Most Influential People list, is also the blue-eyed boy for brands
Read on Business Insider (opens in a new tab)
Glow & Lovely has launched its new campaign, but why does it look and feel exactly like Fair & Lovely?
Read on Business Insider (opens in a new tab)
When Pepsi urges you to add any soft drink to your Swiggy food order
Read on afaqs! (opens in a new tab)
Decoding rebranding rules for the new normal
Read on Adgully (opens in a new tab)
#TwitterChat: Rebranding till you get it right
Read on Adgully (opens in a new tab)
The Moldy Whopper – Beauty in disgust or some smart ambush move?
Read on Adgully (opens in a new tab)
Name change for fate change?
Read on Brand Equity (opens in a new tab)
Dhoni dropped from BCCI annual contract list; where will his endorsements go?
Read on Adgully (opens in a new tab)
The graahak is aware, time for rest of the industry to catch up Lovely?
Read on Adgully (opens in a new tab)
OTT is gaining traction in mobile advertising at the cost of social media
Read on Adgully (opens in a new tab)
The rules of brand matchmaking
Read on Brand Equity (opens in a new tab)
Kotak 811 #DreamsInvited - Beautiful-looking ad, but befuddling, say experts
Read on Adgully (opens in a new tab)
“Consulting is a personalised business”: Vani Gupta on new venture
Read on afaqs! (opens in a new tab)
Tech for Women: Power for the world’s potentially most powerful consumers
Read on Hindustan Times (opens in a new tab)
Can consulting firms replace ad agencies? Cars24 seems to think so...
Read on afaqs! (opens in a new tab)
Does every brand really need a higher purpose?
Read on afaqs! (opens in a new tab)
Race for Horlicks: Who will benefit most?
Read on afaqs! (opens in a new tab)
Outdoor is an under-leveraged medium; e-commerce segment uses it well: Vani Gupta
Read on afaqs! (opens in a new tab)