"Vani worked with us extensively over a year. On the Vatika relaunch, and on several brands in home and personal care. We created the brand books, strategy for winning against market leaders in each segment and packaging overhaul."

-- Rajeev John, EVP Health care and marketing services Dabur

"Vani brings the best blend of entrepreneurial spirit and corporate expertise. Her dedicated team of partners ensured timely, cost-effective, quality-driven project completion, while putting the consumer first."

-- Karan Singh Suryavanshi, Market Development Manager, Mars

"Vani and team helped create our website and the entire proposition for our launch in India. Unlike European countries, we had to educate stakeholders about the benefits of our building materials as opposed to traditional solutions. They took this challenge head on and delivered an excellent website."

-- Amit Kumar, General Manager Arcelor Mittal Construction India

"With Vani, we were able to figure exactly what resonates with our customers. Her expertise provided valuable insights, informing product details, design, and branding. She crafted a comprehensive brand strategy, including a mascot, ensuring realistic, actionable marketing plans."

-- Ridhima Goel, Founder, Tiber Taber

"The success of our multigrain mixtures is attributed to Vani's dedication in crafting a distinctive product format tailored to the Indian taste preferences. Her insightful approach, from packaging design, coupled with a robust go-to-market strategy, has propelled this product to becoming one of our bestsellers."

-- Pathik Patel, Founder

"We wanted to know exactly who our customer was and why they were buying our products? A simple question it might seem at first glance and something which should be common knowledge to an entrepreneur, but Vani and the Cherry Peach Plum team exposed us to the intricacies within this. Her methodical approach, personal interviews with our customers and staff, market research andresulting insights have helped us sharply define what our brand stands for in the minds of the consumer. Further, she has helped convert this insight into actionable points as part of a marketing strategy which our team can effectively implement. Thanks again to her and her team in helping us reinvent our brand in the minds of the consumer."

-- Sneh Jain, Founder, The Baker’s Dozen

"At Fitterfly, we went through two major pivots, one in the product and then in the market segmentation. With a renewed global ambition, our older logo and identity did not keep up with the ambition. At this time, we were struggling with a few questions. Do we need to rebrand? What kind of brand identity should we build? What are the unique member insights? What does our logo make them feel? CherryPeachPlum came to the rescue. We worked very closely together in a fun and imaginative way. The new brand identity which Vani and her team created looks beautiful. It's loved by our employees, by external partners and our members. Post the re-branding exercise, our organic search volumes and our followers on various social media have grown considerably. And organic leads have grown by 5X."

-- Arbinder Singhal, founder and CEO, Fitterfly

"It's been a great experience working with CPPGP. Their ability to translate our vision into a relatable brand identity has had a profound impact on our business. They not only reshaped our identity but revolutionized it. Her creation of the character 'Medfin Meenakshi' humanized our brand, making it more accessible and relatable. Vani's consumer research and the subsequent brand proposition established a clear strategic direction, positioning us uniquely in the healthcare market."

-- Arun Kumar, Co-founder, Medfin

"I have worked with Vani directly to re-position Cars24 brand in 2018. The best thing I appreciate about her personally was her skin in the game throughout the journey. She takes complete ownership of project and while doing so does not lose sight of business goals. It is a big differentiating factor I feel after working with many marketing professionals. Vani brings fresh ideas to the table and challenges status quo which is crucial if you are looking for a big gain."

-- Gajendra Jangid, co-founder and CMO, Cars 24

"We partnered with Vani to help us develop the brand strategy for Cashify. We started with questions like where we are just now and where we want to go. And then developed a growth hypothesis for the business with a roadmap on the future portfolio of products and services that Cashify could consider. Vani also conducted a team workshop for us, with many creative exercises to develop the Brand Key, the Brand Proposition, Values besides gaining buy in from the leadership team. Vani and her team also spent time understanding the business operations, accompanying the sales teams as they made the sales calls and spending time with the employees so she could craft solutions that worked for our business and helped us identify opportunities for brand building and business advancement."

-- Nakul Kumar, Co-founder and COO at Cashify