Some Brands We Have Worked With

WHAT WE DO

LAUNCH YOUR PRODUCT SUCCESSFULLY

BUILD A MARKETING PLAN

BRAND PROPOSITION & COMMUNICATION


KNOW OUR FOUNDER


Challenges We Solve

Branding

How do I build an iconic brand?

New Launch

How do I create my entry strategy?

Brand Architecture

Do I need a new brand for my new line?

Marketing

How do I plan my spends to get sales?

Sales and Distribution

How do I optimise my S&D strategies?

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CUSTOMISED SOLUTIONS ACROSS INDUSTRIES


CASE STUDIES



Cars24

We’re spending a lot of money but not getting the growth we’d like to. Not sure where we’re going wrong?!

  • πŸ’ Built conviction internally on why we are best placed to appropriate category high ground in secondhand car sales.
  • πŸ’ Develop a growth strategy for the future via multiple workshops, working with the team, understanding business through the eyes of different functions and extended ecosystem partners.
  • πŸ’ Conceived and produced a new campaign via an outsourced team of subject experts (freelance copywriter, media expert, digital marketing expert, influencer agency, celebrity consultant, qualitative research agency and a celebrity management agency).
  • πŸ’ Sales training workshops to roll out the relaunch and build conviction for the new strategic direction.

  • πŸ’ Delivered 40%+ growth in less than 3 months of the relaunch
  • πŸ’ A new brand proposition and tag line
  • πŸ’ Integrated communication campaign with celebrities for different media (TV, Radio, Outdoor, in-store designs etc).
  • πŸ’ Developed and executed market specific roll out plans separately for new launch geographies (Chennai and Bangalore) and for established fortress geographies (Delhi for example).
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BRING US ON


PROJECT BASIS

2-8 months

Defined Scope, Fee, Timelines

Planning + Execution

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Projects have a clearly defined scope of work with mutually agreed timelines. We work at an accelerated pace and deliver one year's work in a quarter or less!

RETAINER MODEL

6 months minimum

On Going Support

Planning + Execution

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We will be your outsourced CMO, offering comprehensive marketing planning and execution, including working with your sales team to impact real business numbers.

ADVISORY MODEL

2-3 Calls per week

Advisory Calls for a monthly fee

Advisory & Planning

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We bring decades of corporate experience and practical marketing for startups, acting as your sounding board. From launch strategy to sales, agency management, and dashboards, we help supercharge growth.

WORKSHOPS

2-3 Days

Defined Problem, Defined Output

Quick Solutions

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We do some pre-work, brainstorm together and use creative techniques, synthesise everything we know, and get tangible output by the end of the day.

CherryPeachPlum is different from any other consultancy:

  • πŸ’ No one at CherryPeachPlum has any consultancy background. Only real-world industry experience.
  • πŸ’ We do not just advise. We do.
  • πŸ’ We offer the full package of end-to-end services.
  • πŸ’ We believe marketing does not mean high-decibel-level-big-budget marketing.

Bring us on board because:

  • πŸ’ You get results. Fast.
  • πŸ’ You do not have to spend time scouting for creative or other agencies
  • πŸ’ You do not have to worry about getting work done from agencies.
  • πŸ’ You do not have to separately invest in capability building for your team. Your team has the benefit of learning by doing.

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