Marketing is often considered a nice to have, not a must have. “Let’s get business first”, is what one has often heard. However, MARKETING WHEN DONE RIGHT, GETS BUSINESS. In this show marketing stalwarts talk about how marketing works in the real world. You will learn how marketing will help you to
Vani Dandia is an award winning marketeer who has spent over two decades in advertising and marketing with Unilever, PepsiCo, Reckitt Benckiser, Henkel, BBDO and Leo Burnett. Her claim to fame includes turning around Kurkure and successfully launching brands like Quaker, Veet, Sunsilk Colour, Fa in India and Asia.
In today's ultra-cluttered mind, media and madness how does one make a brand stick in the consumer's mind? By creating distinctive brand assets. A strong sonic identity is one such. Listen on!
In this mobile-first world, one must include YouTube in the marketing plan. But is it wise to blindly copy-paste TV ads on YouTube and make them un-skippable? In this episode, Vani speaks with Karan Amin, who explains the difference between TV and digital and what brands must do to win at digital.
Are you someone who checks out the Instagram page of a brand first rather than stopping by at their website?
Building a brand is just like a jigsaw. And a clearly defined brand philosophy is one such crucial piece!
I don’t think consumers differentiate between 85 and 90, people only differentiate between 0 and 100.
Vice President(Content Marketing), ixigo.com
Founder & CEO, The Whole Truth Foods
Founder, Plum Goodness
Co-founder & CEO, BigBang.Social
IMG eCommerce Development Manager, Ford Motor Company
Angel Investor & Business Strategist
Secretary General, The Advertising Standards Council of India
Group CMO, Future Group
CEO, BBH & Publicis Worldwide
Director(Media & Creative), MyGov.com
And many more.