MEET THE TEAM

No one at CherryPeachPlum has any consultancy background. Only real-world industry experience. We do not just advise. We do. We work in the trenches with your team. We are your external co-founder / CMO / Chief Growth Officer.

Vani Dandia

Vani Dandia

Founder, CherryPeachPlum Growth Partners

Vani brings over 25 years of experience across leading global and Indian brands including Pepsico, Unilever, Reckitt, Henkel, Leo Burnett, and BBDO. She has worked with teams across Asia and Europe, and led innovation for several markets. In her last stint at PepsiCo, she was the marketing head for Indian Snacks, overseeing the profitable turnaround of a major FMCG brand.

Shalini Singh

Shalini Singh

Creative Partner

Shalini Singh brings over 20 years of experience, having held leadership roles at top agencies like Rediffusion Y&R, Contract, and L&K Saatchi & Saatchi. Known for assembling the industry’s best talent, she consistently drives impactful brand launches and creative campaigns rooted in sharp insights and strategic effectiveness.

Bobby Pawar

Bobby Pawar

Creative Partner

Bobby Pawar, former Chairman and CCO at Havas Group, is one of India’s most awarded creatives with 400+ accolades. Known for blending humour and emotion, his work spans JWT, DDB Mudra, and Publicis. Highlights include the Super Bowl, MoMA, and iconic campaigns for Honda, Nestlé, and Burger King.

Shadab Khan

Shadab Khan

Sales & Distribution Advisor

A strategic business leader with 28 years of experience across top organizations like Asian Paints, Colgate-Palmolive, PepsiCo, MARS, and GNC. Shadab’s expertise spans diverse categories, channels, and demand spaces. Held leadership roles including CEO, COO, and Strategy Director with proven success in start-up scale-ups, turnarounds, P&L management, and business process transformation.

Aseem Soni

Aseem Soni

Sales and Commercial Advisor

Aseem brings 35 years of FMCG experience, including 20 years in CEO/CXO roles at companies such as Henkel, Reckitt, Cargill, and Everstone Capital. A turnaround specialist, he drives scalable, sustainable change through an agenda-ownership model. His expertise spans distribution optimisation, organisation design, business models, and strategy playbooks executed with full leadership accountability.

Saumil A Mehta

Saumil A Mehta

Omni-Channel Business Development Advisor

An execution-focused business leader with 20 years of experience across diverse consumer categories including FMCG, FMCD, mobile devices, building materials, home textiles, and QSR. Saumil has held leadership roles including MD and CEO, with a strong track record of turning around legacy or scale businesses and building 0→1 ventures profitably.

Archana Aggarwal

Archana Aggarwal

Media Advisor

Archana is a marketing professional, media consultant, business development leader, and angel investor with deep expertise in digital and traditional media. She has held senior roles including VP Media at Airtel, Country Media Manager at P&G, and Media Director at GroupM and Universal McCann. She has worked with leading global brands such as P&G, Unilever, L’Oréal, Coca-Cola, and Airtel, and is known for crafting BIC strategies grounded in strong consumer and brand insight.

Samir Chaudhary

The Media Ant

Media Solutions Partner

Founded in 2012, The Media Ant is India’s leading self-serve advertising platform built to simplify and democratize how brands discover, plan, and execute ad campaigns. With 12 media channels, 3.5+ lakh advertising options and 3,500+ brands served, their aim is to become the go-to platform for businesses looking to advertise smarter and more efficiently; guided by their belief that great advertising should be accessible to all.

Shubha Mahajan

Senior Business Analyst

Shubha is a graduate of Ashoka University with a major in English Literature and minor in Entrepreneurship and Performing Arts. She further specialized in Digital Media & Marketing through programs at Jio Institute, Mumbai, and Nanyang Technological University, Singapore. Her multidisciplinary background brings a unique and creative perspective to her work.

Diya Kapur

Diya Kapur

Graphic Artist

A graphic designer with a Masters in Visual Communication and 15+ years of industry experience crafting visual identities that connect, communicate and inspire. Over the years, she has worked with brands across personal care, pet care, child care and the food sector such as Heads Up For Tails, Innovist, Plenaire, Cremica, Magikcook. She enjoys working with brands in building their brand identity, visual guidelines and packaging portfolios from scratch.

Aashish Vats

Aashish Vats

Legal Counsel

A seasoned legal advisor with over 14 years of experience guiding multinational corporations, private equity funds, and institutions on corporate, commercial, and project finance transactions. Aashish has deep expertise in real estate, e-commerce, manufacturing, and renewable energy, having worked with top-tier and boutique law firms. Aashish holds a B.B.A. LLB (Hons.) from Symbiosis Law School.

Avantika Mehrotra

Avantika Mehrotra

Operations Manager

A seasoned professional with over 19 years of experience in investment advisory, asset management, and client relationship management. Avantika has held key roles at ICICI Prudential AMC, Bajaj Capital, and Karvy Consultants.

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