Are you planning to launch a new product or a new brand? We can help craft the mix and launch and implement in the market. Launch your product successfully and create a strong market presence. Brands relaunch for several reasons – to shed old perceptions, create a new identity, to enable entry to new consumer segments, to enable geographic expansion, change business lines, expand portfolio, walk away from a scam or crisis etc. A brand relaunch is as much work if not more as compared to a new brand launch as it requires changing perceptions. This will mean rethinking the strategy for the relaunch, recrafting new product/ service bundle, the brand proposition, brand architecture, communication, and media strategy to cast aside the old and acquire a new identity, complete market and store roll out.

Social Media posts are not equal to marketing. Know what marketing activities will get you business. You have POC, prototype, MVP.. even a Product Market Fit. But how should you take your products or services to market? Why will people buy? How will you scale up? What is the most effective and cost-efficient media to reach your consumers? Do you have the right portfolio? Right pricing? Channel strategies? Revenue Optimization?

Here are the details of what we offer:

1. Communication and Media strategy – what is the communication idea, execution across media, or the necessary collaterals (physical and digital) needed for different stakeholders in the purchase journey for a B2C or a B2B.
2. Markets – where should I play? What should be the test pilot and then expansion strategy?
3. Market penetration or consumption increase strategies - How can we increase sales in existing markets with the right product, SKUs, channel and media strategy? Lower the Customer Acquisition Cost? Increase consumption among current users?
4. Channel and Go-To-Market Strategy - including visibility and merchandising strategy or outreach plan in case of B2B. This will include the right portfolio X pricing X channel strategies.
5. Explore alternate channel strategies like partnership led distribution model to expand reach to new consumers – for example selling health insurance through medical clinics.
6. Brand Architecture - What will be the right branding strategy that will serve long term business goals?
7. Revenue Optimization – while maximizing value for the business, consumer and trade. P&L and ROI analysis included.
8. Developing the Dashboard of metrics to track success. We build a comprehensive marketing plan. Then we help execute via your team and agencies. And deliver results.

Can your current brand allow stretch to new businesses? Do you need a new brand? What will be the right branding strategy that will serve long term business goals? This will be important if you have different product categories, variants in the same category, or you have both a mass and a premium portfolio, or different consumer segments to serve. Should you opt for a branded house like Colgate, or a house of brands like Unilever, or sub brands like Lays Max and Kelloggs Chocos? There are other branding strategies too – each has implications on business, and the consumer appraisal of the brand, in the short term and the long term.

Comprehensive Brand Book = Brand Basics + Brand Style Guide
See below.

This is your strategic guide to the business you are in. It defines your proposition, discriminator, reason to believe, vision and mission statement, brand story telling…. All in one place. In addition, this also captures your Unique Brand Style so that your consumers, vendors, partners, employees, investors etc all see one persona of the brand in all the communication or collaterals (online or offline).

Why is this your simplest and most important tool to get ahead? Because a consistent brand builds trust. And trust wins business. This is true for B2C. And even more for B2B.

Why should people buy? Who needs you most? How will you reach them? With what messaging? How much will you spend - when, how, where?! Craft the right brand proposition and recommend the right media to reach our consumers. We write the integrated communication strategy and executing via agencies end to end. This will include briefing agencies, arriving at the campaign idea, developing executions for different media, developing the key visual and final designs for in-store collaterals, new packaging, digital strategy, website redesign etc.

How should you launch a new product? What should the product be? Claims? Packaging? SKU? Pricing? Promotions? Go-To Market? We can do it all.

Just making posts is useless if you don't know what you'll achieve. Your social media actions need a clear objective, messaging calendar & a defined visual grammar.

You have a ton of data. But how should you draw meaningful insights? How can your current salesforce look at numbers afresh so that they are motivated to 2x the business? How can you support them better?

What should a CEO look at to stay in control, drive revenue and profitability, without getting overwhelmed with the daily nitty gritty? We help develop the right dashboard, sift through data, create structure to MIS reporting.

Clarity of proposition, differentiating assets and conviction in the business idea together with consumer validation are key to a great pitch deck. We've helped many brands get to Shark Tank. And many land VC Funding.

Train my team to understand the value of a brand, building blocks to a strong brand, storytelling, consumer centricity, thinking creatively, applying challenger thinking, getting the best influencer marketing, making great advertising that delivers..we do it all!

Workshop to get quick solutions at a turbocharged pace. We do some pre-work, lock ourselves together in a room, brainstorm, use creative techniques, synthesise everything we know, and get tangible output by the end of the day.