Cherry Peach Plum, Growth Partners
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Brand  /  Marketing  /  Sales

Marketing that delivers
business goals.

We work in the trenches with your team as your external co-founder, CMO or Chief Growth Officer. We plan, execute and stay with you until the goals are delivered.

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Vani Gupta Dandia, founder of Cherry Peach Plum

Brands we have worked with

  • Adidas
  • Mars Foods
  • ArcelorMittal
  • Dabur
  • Zomato
  • Cars24
  • The Leela
  • Bisk Farm
  • AgroStar
  • Adda247
  • Theobroma
  • Pilgrim
  • Happilo
  • Amrutam
  • Fitterfly
  • Medfin
  • Snapmint
  • Country Harvest
  • The Baker's Dozen
  • Fit & Flex
  • Kenko (Ovo Farm)
  • Crax
  • BRB
  • Go Desi
  • Orange Pet Nutrition
  • Nature's Essence
  • The Wishing Chair
  • Tiber Taber
  • Homestrap
  • Viah
  • MXV Consulting
  • IntrCity SmartBus
  • Sonia
  • Kivo
Read the coverage

Ready to use

28 years, distilled into templates
you can use this afternoon.

All 11 templates
Marketing · Template

Creative Brief

Strategy beats creative. Start with the right brief.

Free
Brand · Template

Brand Book

Without a brand book, you're operating on instinct — not intent.

₹999

Selected work

We don't stop at strategy.

All case studies

  • Cars24

    “We’re spending a lot of money but not getting the growth. We're not sure where we’re going wrong”.

    Read the case study

  • Dabur

    Consulted with Dabur for over a year on their full personal care, home care range – Used challenger marketing principles to relaunch, rehaul packaging and develop new creatives.

    Read the case study

  • Amrutam

    We worked with Amrutam, an Ayurvedic lifestyle brand, to redefine the consumer proposition for their Hero SKU.

    Read the case study

  • Fitterfly

    Doing the right things but not reaching enough people, and they didn’t inspire trust as a brand.

    Read the case study

  • Fit & Flex

    GET INDIA TO EAT GRANOLA WHEN THEY HAVEN'T YET TAKEN TO CORN FLAKES! We started during Covid years, and today Fit & Flex is a Shark Tank featured brand boasting a diverse portfolio – India’s first savoury granola and multigrain mixture, granola and muesli, India’s first no cooking oats, chocolate coated granola bites, and a lot more in the pipeline.

    Read the case study

  • Mars Foods

    Developed the full market entry strategy in just about 3 months. We developed about 7 different concepts, with prototypes against each, each consumer co-created and tested.

    Read the case study

  • The Baker's Dozen

    They wanted to know who their consumer was and what motivated them to purchase their products in order to further strengthen the brand.

    Read the case study

  • Medfin

    Medfin is a medtech startup competing against big players in elective surgery that have built a name for themselves through hiring big fancy Bolly celebs.

    Read the case study

  • ArcelorMittal

    In India, steel for construction is understood as the hidden part - that goes into the foundation of the building.

    Read the case study

  • Bisk Farm

    Bisk Farm, a challenger to Britannia, struggled to gain market share in East India, where biscuit consumption is high but brand loyalty is low.

    Read the case study

  • Happilo

    HOW DO YOU CONVERT A COMMODITY INTO A BRAND? A nut is a nut. Ours are better - but we can't overwhelm the consumer with nutritional gyaan.

    Read the case study

  • Tiber Taber

    EDUCATING MOTHERS ON THE RIGHT DHOTI FOR THE 5 YEAR OLD! Ethnic wear for a child seems like the same ghaghra and dhoti stitched in a smaller size.

    Read the case study

  • Sonia & Kivo

    Over 7 months we worked on several FMCG products in Ghana and Nigeria under Kivo and Sonia.

    Read the case study

  • Cashify

    Cashify wanted to accelerate their current growth through a new proposition.

    Read the case study

  • Country Harvest

    Competing in a highly saturated, trade-driven market with limited marketing spends, the brand faced challenges from both low-cost local competitors and dominant players like Britannia and ITC.

    Read the case study

  • Go Desi

    Strategic shift in market competition and brand positioning for Go Desi.

    Read the case study

  • The Wishing Chair

    Transformative brand positioning and customer engagement strategy for The Wishing Chair.

    Read the case study

  • Adda247

    Two leading giants in Ed-Tech came together.

    Read the case study

  • Cars24 Saudi Arabia

    Building trust in an extreme trust deficit category - used cars!

    Read the case study

  • AgroStar

    This is the most asked question: Why bother with numeric distribution expansion when we have higher sales potential at current outlets?

    Read the case study

  • IntrCity (RailYatri)

    We're called Rail-Yatri - with a familiar name and a large consumer base, we are expanding from Rail to all surface transport.

    Read the case study

  • TeleDoctors

    Startup connecting medical specialists to general physicians and villagers in remote villages - solving for exorbitant costs of travel to the big city and access to specialists.

    Read the case study

  • The Leela

    Theory and case based learning and development sessions for brand teams across the country - on what it takes to build a strong brand.

    Read the case study

  • Josh Talks

    They simply wanted the world to know the scale and impact of what they do.

    Read the case study

  • Chorus Call

    Chorus Call is a global teleconferencing service provider offering state-of-the-art conferencing, video conferencing, and media streaming services.

    Read the case study
  • 25See all case studies

Testimonials

What our clients say.

  • Testimonial from Pathik Patel, Founder, Fit & Flex: "The success of our multigrain mixtures is attributed to Vani's dedication in crafting a distinctive product format tailored to the Indian taste preferences. Her insightful approach, from packaging design, coupled with a robust go-to-market strategy, has propelled this product to becoming one of our bestsellers!" The brief: How can we unlock growth through product innovation, portfolio expansion and a stronger go-to-market strategy?
  • Testimonial from Arbinder Singhal, Founder, Fitterfly: "At Fitterfly, we went through two major pivots, one in the product and then in the market segmentation. With a renewed global ambition, our older logo and identity did not keep up with the ambition. And this was a major concern. CherryPeachPlum came to the rescue and created our unique new brand entity. It's loved by our employees, FitterFlyers. Post the re-branding exercise, the organic leads have grown by 5X." The brief: How can we reposition Fitterfly to build trust, strengthen relevance and drive organic growth?
  • Testimonial from Gajendra Jangid, Founder, CARS24: "I worked with CPPGP to reposition the CARS24 brand in 2018. Their ability to bring fresh thinking and translate strategy into action made a real business impact. Following the relaunch, CARS24 delivered 40%+ growth in less than three months." The brief: We’re spending a lot of money but not getting the growth. We're not sure where we’re going wrong?!
  • Testimonial from Amit Kumar, GM, ArcelorMittal: "Vani and team helped create our website and the entire proposition for our launch in India. Unlike European countries, we had to educate stakeholders about the benefits of our building materials as opposed to traditional solutions. They took this challenge head on and delivered an excellent website." The brief: How can AMC India educate the market about its innovative steel construction solutions and build demand for the category?
  • Testimonial from Rajeev John, EVP Health care, Dabur Vatika: "Vani worked with us extensively over a year. On the Vatika relaunch, and on several brands in home and personal care. We created the brand books, strategy for winning against market leaders in each segment and packaging overhaul." The brief: How can Dabur modernise and reinvigorate its brands to stay relevant and competitive across personal and home care?
  • Testimonial from Akash Binjrajka, Founder, Country Harvest: "Working with CPPGP has been an incredibly enriching experience. Their deep, practical industry expertise was instrumental in helping me build a robust growth framework for my FMCG brand. During our engagement, Cream Flips, our hero SKU, grew 3.4x in sales—a result that reflects the clarity and strategic thinking CPPGP brings to business challenges." The brief: How can we build consumer preference for CH while competing with local brands on one end and national players on the other?
  • Testimonial from Arun Kumar, Co-founder, Medfin: "It's been a great experience working with CPPGP. Their ability to translate our vision into a relatable brand identity has had a profound impact on our business. They not only reshaped our identity but revolutionized it. Their creation of the character 'Medfin Meenakshi' humanized our brand, making it more accessible and relatable." The brief: How can Medfin build a distinctive, trusted brand in healthcare without relying on expensive celebrity endorsements?
  • Testimonial from Ridhima & Dimpali, Founders, Tiber Taber: "With CPPGP, we were able to figure out what exactly resonates with our customers. Their expertise in consumer research helped us gain valuable insights into our target audience. Vani also worked extensively with our creative team to put together the visual identity and rebranding of the brand. Titu, the brand mascot was her brain child." The brief: How can we make premium children’s ethnic wear more distinctive, while building a strong brand that drives trial?
  • Testimonial from Ashish Paliwal, Director, S.R.D. Chemi: "We had a great experience working with Vani. With her guidance, we successfully built a strong dealer network across rural Maharashtra for our flagship product. She brought sharp clarity to our product proposition and helped us chart a clear path for market penetration, scale-up, and long-term business planning." The brief: How should Daivic grow profitably?
  • Testimonial from Avneet Mann, Co-Founder, The Wishing Chair: "Working with Vani has been nothing short of a revelation for us at The Wishing Chair. Her talent isn't just in the breadth of her clarity but in the precision of her insights. While crafting the brand proposition, Vani became more than a consultant; she became a friend, a trusted advisor whose opinions on consumer behaviour have become our compass. If you're looking to decode the complex tapestry of customer engagement and brand positioning, we can't recommend Vani highly enough." The brief: How can we sharpen The Wishing Chair’s brand positioning and build deeper customer engagement?
  • Testimonial from Stuti Ashok Gupta, Co-Founder, Amrutam: "Working with CPPGP was a transformative experience for our brand. They helped us sharpen our consumer proposition, messaging and marketing strategy through deep customer research. Within six months of the work, our revenue tripled. The insights and framework CPPGP built have since become a training module for our marketing, agency and customer support teams." The brief: Could you help us sharpen consumer proposition for Amrutam’s hero SKU - Nari Saundarya Malt?
  • Testimonial from Samarendra Mishra, Founder, Kenko: "Within 6 months, we created the proposition for our egg brand Kenko, finalised the business plan, developed the investor pitch deck, created the full product mix, packaging brief along with a new brand identity and market launch plan. We targeted an audacious 3X growth over the run rate we had consistently been clocking until then. In just a year, we have delivered on that number and are now confident of achieving a further 100% growth over the next two years." The brief: How can we build ‘Kenko’ into a differentiated, scalable brand and unlock the next phase of growth?
  • Testimonial from Amit Chopra, CEO & MD, Nature's Essence: "For me, a few things stood out in the 5-month journey we had together from scratch to launch… Access to high quality marketing expertise; Speed of execution; Cost effectiveness - a big plus for a small business like ours; Single window for end-to-end development and execution All in all, it has been a delight working with CPPGP!" The brief: Brand Re-launch
  • Testimonial from Bharat Pittie, Director, Orange Pet Nutrition: "We worked with CPPGP to relaunch our own brand FIDELE+. From building our Annual Operating Plan and refreshed Brand Book to leading competitive landscaping, packaging, launch planning and sales capability building, they brought strategy and execution together. Together, we designed, piloted and executed the 100 Ka Dum sales programme, creating a 10-point execution model that delivered 3X sales growth in six months across pilot outlets and created a scalable blueprint for national rollout." The brief: How can we build Fidele into a premium, preferred and profitable brand in India’s fast-growing pet food category?
  • Testimonial from Ayush Kapoor, CMO, Theobroma: "We wanted a workshop that would move beyond marketing theory and help our teams think like brand builders. Vani delivered exactly that. The participant feedback reflected this consistently. The real-life cases, interactive discussions and hands-on application to Theobroma made the learning highly practical and actionable." The brief: A hands-on branding workshop that ends with clear action steps.

See and hear the work

Films, a podcast, and the press.

Our creatives · 33 projects Ad films, packaging, pitch decks and brand books. See the work Podcast · 25 episodes Marketing with Vani, with India's marketing stalwarts. Press play In the news · 36 articles Quoted in Forbes India, Business Insider, afaqs! and more. Read the coverage

Bring us on

Four ways to work together.

Project basis

2–8 months

Projects have a clearly defined scope of work with mutually agreed timelines. We work at an accelerated pace and deliver one year's work in a quarter or less.

Retainer

6 months minimum

We will be your outsourced CMO, offering comprehensive marketing planning and execution, including working with your sales team to impact real business numbers.

Advisory

2–3 calls per week

We bring decades of corporate experience and practical marketing for startups, acting as your sounding board. From launch strategy to sales, agency management and dashboards.

Workshops

2–3 days

We do pre-work, brainstorm together, use creative techniques, synthesise everything we know, and get tangible output by the end of the day.

Before you ask

What we are not.

  • We are not an advertising agency, we are a marketing consulting firm. But we also do creatives. You could check out our creatives here.

  • We are not a social media posting agency but we do guide clients on content strategy.

  • We are not a performance marketing agency but we guide on creatives that land business.

Frequently asked questions

Straight answers.

All FAQs

Let’s connect

You don't need another deck.
You need the numbers to move.

We work from your office, with your team, inside your constraints — as your external co-founder, CMO or Chief Growth Officer. Tell us the problem and Vani replies herself.

  1. Vani reads your brief herself and replies within about two working days.
  2. A 30-minute call to pressure-test the problem. No deck, no pitch.
  3. A written scope with fee and timeline if it is a fit. If not, we tell you who is better placed.
Write us a brief Email Vani directly

Or call 98119 94570. No account manager, no pitch deck carousel.

What the work moved

40%+
Revenue growth for Cars24 in under three months
3x
Amrutam's revenue, in under six months
5x
Organic leads for Fitterfly after rebranding
100+
Founders worked with since 2018
See the case studies