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Pre-Production MeetingBefore you spend lakhs on a shoot, download the PPM Checklist.  A great script badly executed is worse than a bad script well executed! Most ad films fail not because of bad scripts — but because critical decisions are made too late or for lack of preparation. This Pre-Production Meeting (PPM) Template is the exact checklist brand managers use to ensure brand recall, visual consistency, and zero on-set chaos. If you’ve ever said “We’ll fix it in edit”, this document will save you money, time, and regret.