Gallup allows you to discover your strengths using the Clifton Strength tool. I have trained in the application of the strengths-based development so that I can continually work on maximizing my potential.


A natural way of thinking, feeling and behaving



Time spend practicing, developing your skills and building your knowledge base.



The ability to consistently provide near-perfect performance

My 5 strengths identified are:

Here are extracts from Gallup:


Because you have high Strategic, you create alternative ways to proceed. Faced with any given scenario, you can quickly spot the relevant patterns and issues.

What Gives You an Edge Over Others?

You quickly weigh alternative paths and determine the best one. Your natural ability to anticipate, play out different scenarios and plan ahead makes you an agile decision-maker.

Because you naturally consider options so quickly, even you might not know how you came up with the strategy, but because of your exceptional talents, it will likely be successful. Your ability to see alternatives gives you a persistence that creates confidence.


Because you have high Relator, you enjoy close relationships with others. You find deep satisfaction in working hard with friends to achieve a goal.

What Gives You an Edge Over Others?

You naturally form genuine and mutually rewarding one-on-one relationships. Your authenticity allows you to build close, long-lasting connections that foster trust and confidence. You can be a catalyst for building trusting relationships. Because you value authentic relationships, others feel valued when in your presence.


Because you have high Activator, you can make things happen by turning thoughts into action. You want to do things now, rather than simply talk about them.

What Gives You an Edge Over Others?

You are a catalyst. You naturally know how to turn ideas into action, and you make things happen. Your energy can be contagious and engaging. Frequently put yourself in situations in which you can make things happen. The energy and tempo you bring to the group and project will engage you and the people you work with. Your energy and action-oriented approach instill momentum — you keep things progressing forward.


Because you have high Futuristic, you are inspired by the future and what could be. You energize others with your visions of the future.

What Gives You an Edge Over Others?

You are a visionary. Your powerful anticipation and detailed visualization of a better future can turn aspirations into reality. Your vision of tomorrow can inspire and push others to new heights. You tend to see the future in great detail and are likely able to vividly describe that future. As such, by sharing your vision, you can inspire others to achieve things they never thought possible.


Because you have high Maximizer, you focus on strengths as a way to stimulate personal and group excellence. You seek to transform something strong into something superb.

What Gives You an Edge Over Others?

You focus on quality, and you prefer working with and for the best. By seeing what each person naturally does best and empowering them to do it, you make individuals, teams and groups better. You are never satisfied with "good enough" and, as a result, you hold yourself and others to the highest standard. You require excellence — not being average.

Why am I sharing my ‘strengths’ highlights with you?

Because too often I have asked, “do you only do logo creation and communication and branding…. Or can you also help with Strategy?” I primarily excel at giving you strategic direction for the future. I am an experienced marketer, but as a senior management resource heading a business vertical I never had the luxury of only focussing on branding or communication. In fact advertising is a very small part of a marketer’s overall responsibility.

I principally work on Marketing and Business Strategy. I can fast forward a lot of grunt work and help arrive at multiple options on propositions, future business growth, strategies to acquire new consumers, or growth acceleration. Equally I am an Activator – when can we start? And a Maximizer – which means I will help you move to ‘action’ while focussing on converting ‘good’ to ‘great’!

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