Accelerating sales is now as easy as cherry picking.

Launch your product successfully

Planning a new product or a new brand? We help craft the mix, launch it and implement in market. Brands relaunch to shed old perceptions, acquire a new identity, enter new consumer segments, expand geographically, change business lines or grow the portfolio — and a relaunch is as much work as a launch, because it means changing minds.

Template: Packaging Brief

Build a marketing plan

Social media posts are not marketing. Communication and media strategy, market selection and test pilots, penetration and consumption strategies, channel and go-to-market including visibility and merchandising, alternate partnership-led distribution, brand architecture, revenue optimisation with P&L and ROI, and the dashboard of metrics to track it all.

Template: Pre-Production Meeting

Brand architecture

Can your current brand stretch to new businesses, or do you need a new one? A branded house like Colgate, a house of brands like Unilever, or sub-brands like Lay's Max — each carries different implications for the business and for how consumers appraise you, short term and long.

Comprehensive brand book

Brand basics plus brand style guide. Your proposition, discriminator, reason to believe, vision, mission and storytelling in one place, along with the unique brand style that keeps every touchpoint consistent. A consistent brand builds trust, and trust wins business — true for B2C, even more so for B2B.

Template: Brand Book

Brand proposition & communication

Why should people buy? Who needs you most? We write the integrated communication strategy and execute it end to end via agencies — briefing them, arriving at the campaign idea, developing executions across media, the key visual and final designs for in-store collateral, new packaging, digital strategy and website redesign.

Template: Creative Brief, How to build BCI, What's a Good Advt

New product development

What should the product be? Claims, packaging, SKU, pricing, promotions, go-to-market. We can do it all.

Template: Packaging Brief, What's good packaging? (Food & Beverage)

Social media strategy

Posting is useless without a clear objective. Your social actions need a messaging calendar and a defined visual grammar.

Sales & distribution

You have a ton of data. How do you draw meaningful insights from it, and how does your salesforce look at the numbers afresh so they are motivated to double the business?

Template: Offtake Tracker, Excel Sales Analysis

CEO dashboard

What should a CEO look at to stay in control and drive revenue, without drowning in daily detail? We develop the dashboard, sift the data and structure the MIS reporting.

Investor pitch deck

Clarity of proposition, differentiating assets and conviction, with consumer validation. We've helped many brands get to Shark Tank, and many land VC funding.

L&D

Train your team on the value of a brand, storytelling, consumer centricity, challenger thinking, influencer marketing and advertising that delivers.

Template: Build Customer Centricity

Brand workshops

Quick solutions at a turbocharged pace. Pre-work, a room, brainstorming, creative techniques, and tangible output by the end of the day.