You have POC, prototype, MVP.. even a Product Market Fit. But how should you take your products or services to market? Why will people buy? How will you scale up? What is the most effective and cost-efficient media to reach your consumers? Do you have the right portfolio? Right pricing? Channel strategies? Revenue Optimization? Here are the details of what we offer :
What will be the right branding strategy that will serve long term business goals? This will be important if you have different product categories, variants in the same category, or you have both a mass and a premium portfolio, or different consumer segments to serve. Should you opt for a branded house like Colgate, or a house of brands like Unilever, or sub brands like Lays Max and Kelloggs Chocos? There are other branding strategies too – each has implications on business, and the consumer appraisal of the brand, in the short term and the long term.
Comprehensive Brand Book = Brand Basics + Brand Style Guide
This is your strategic guide to the business you are in. It defines your proposition, discriminator, reason to believe, vision and mission statement, brand story telling…. All in one place. In addition, this also captures your Unique Brand Style so that your consumers, vendors, partners, employees, investors etc all see one persona of the brand in all the communication or collaterals (online or offline).
Why is this your simplest and most important tool to get ahead? Because a consistent brand builds trust. And trust wins business. This is true for B2C. And even more for B2B.
Craft the right brand proposition and recommend the right media to reach our consumers. We write the integrated communication strategy and executing via agencies end to end. This will include briefing agencies, arriving at the campaign idea, developing executions for different media, developing the key visual and final designs for in-store collaterals, new packaging, digital strategy, website redesign etc. The fee quote will depend on a case to case basis depending on the scope of work needed.
Brands relaunch for several reasons – to shed old perceptions, create a new identity, to enable entry to new consumer segments, to enable geographic expansion, change business lines, expand portfolio, walk away from a scam or crisis etc. A brand relaunch is as much work if not more as compared to a new brand launch as it requires changing perceptions. This will mean rethinking the strategy for the relaunch, recrafting new product/ service bundle, the brand proposition, brand architecture, communication, and media strategy to cast aside the old and acquire a new identity, complete market and store roll out.
You brief us on your business problem. We do some pre work. At the end of the day you have tangible output that you can take forward. You could be looking to Reinvent the business. Or add new revenue streams. Or get solutions to just about any business problem. Here are some examples:
In corona times adding digital fulfilment or serving contactless at different points could be most critical to survival. How can I take my business on digital, or add a viable new revenue stream of business by enabling digitization? The most significant services under this include: