“Just as cherry, peach, plum and damson blossoms all possess their own unique qualities, each person is unique. We cannot become someone else. The important thing is that we live true to ourselves and cause the great flower of our lives to blossom.”

~ Daisaku Ikeda

This name, Cherry Peach Plum, has come from the Soka Gakkai philosophy founded by Nichiren Daishonin who was a 12th century sage. The ‘Cherry Peach Plum’ concept says each one of us is unique, with different characteristics, which we must use to shine in our best possible way. And in doing that, we would be doing what we were born to do in this universe!

I really like this philosophy because it gives me the confidence and reassurance to know that I do not have to be like anyone else. That I can just be the best of me. That I must strive to be the best of me.

This is true for businesses and brands too. Each must shine to its fullest potential while winning over its own unique competitive and business challenges.

Much like Cherry Peach Plum!

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