Country Harvest

Competing in a highly saturated, trade-driven market with limited marketing spends, the brand faced challenges from both low-cost local competitors and dominant players like Britannia and ITC.

We started with driving in-store conversion by maximizing visibility and creating brand books for hero products. A detailed business analysis led to discontinuing one product line, redirecting investments to high-potential categories. A 1-3-5 year business plan was developed with clear KRAs, performance tracking, and streamlined agency deliverables. Distribution strategies were optimized through trade insights, leading to better retailer engagement and inventory planning.