The podcast
Marketing with Vani.
Learn from the biggest and best marketing stalwarts in the country.
Marketing, when done right, gets business.
Marketing is often considered a nice to have, not a must have. “Let’s get business first” is what one often hears. However, marketing, when done right, gets business.
In this show, marketing stalwarts talk about how marketing works in the real world. You will learn how marketing helps you to:
- Win business
- Acquire new consumers
- Grow the brand
- Build defensibility
- Command higher pricing power
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PlayLatest
Only culturally relevant brands can grow big!
PlayHow you can start small, yet win big
PlayFrom first 100 fans to market leadership
PlayMixing spirits and strategies: Chris Maffeo's brew for branding
Chris Maffeo @Maffeo Drinks
PlayHow brands grow
Byron Sharp
PlayHow should you plan media
Samir Chaudhary @ The Media Ant
PlayContract to Expand: building a winning consumer brand
Dhruv and Dhruv @ Arata
PlayWhy dark patterns matter
Manisha Kapoor @ ASCI
PlayHow to define your market
PlayConsumer research is an art
Julia Ismalkowa @ Izmalkowa
PlayDesign: The most potent weapon for winning business
Ashwini Deshpande @ Elephant Design
PlayDigital strategies for brands In early stages
Karan Amin @ 010
PlayWhat new-age brands are getting wrong
PlayWhat makes iconic brands iconic
PlayThe D2C playbook
Avneet Mann @ The Wishing Chair
PlayIs purpose-driven marketing becoming the tail that wags the dog?
PlayA super 'sonic identity' will deliver super-sonic growth!
PlayWhy strategy and creative for TV and Digital are necessarily different?
Karan Amin
PlayWhy celebrity endorsement is not always a good idea!
Bobby Pawar and Subhash Kamath
PlayThink like a challenger. Or die!
Bobby Pawar, Lloyd Mathias, Subhash Kamath and Shankar Prasad
PlayThe unicorn masterclass
Sanjeev Bikhchandani @ Info Edge
PlayCan performance marketing perform all the way? (Pt 1)
Shankar Prasad, Shashank Mehta and Shubho Sengupta
PlayB2B essentials and marketing strategies
Rohit Bhayana @ Lumis Partners
PlayWhy you need a brand book and how to get it right?
Bobby Pawar, Kaushik Prasad and Subhash Kamath
PlayWhy Nike doesn't do funny shit
Bobby Pawar @ Havas Group
