No one at CherryPeachPlum has any consultancy background — only real-world industry experience. We work in the trenches with your team. We are your external co-founder, CMO or Chief Growth Officer.
The team
Vani Dandia
Founder, CherryPeachPlum Growth Partners
Over 25 years across PepsiCo, Unilever, Reckitt, Henkel, Leo Burnett and BBDO. She has worked with teams across Asia and Europe and led innovation for several markets. In her last stint at PepsiCo she was marketing head for Indian Snacks, overseeing the profitable turnaround of a major FMCG brand.
Bobby Pawar
Creative Partner
Former Chairman and CCO at Havas Group, one of India's most awarded creatives with 400+ accolades. Known for blending humour and emotion, his work spans JWT, DDB Mudra and Publicis, including the Super Bowl, MoMA, and campaigns for Honda, Nestlé and Burger King.
Shadab Khan
Sales & Distribution Advisor
28 years across Asian Paints, Colgate-Palmolive, PepsiCo, MARS and GNC. Has held CEO, COO and Strategy Director roles with proven success in start-up scale-ups, turnarounds, P&L management and business process transformation.
Aseem Soni
Sales and Commercial Advisor
35 years of FMCG experience including 20 years in CEO and CXO roles at Henkel, Reckitt, Cargill and Everstone Capital. A turnaround specialist whose expertise spans distribution optimisation, organisation design, business models and strategy playbooks.
Saumil A Mehta
Omni-Channel Business Development Advisor
20 years across FMCG, FMCD, mobile devices, building materials, home textiles and QSR. Has held MD and CEO roles with a track record of turning around legacy businesses and building 0→1 ventures profitably.
Archana Aggarwal
Media Advisor
Media consultant and angel investor with deep expertise in digital and traditional media. VP Media at Airtel, Country Media Manager at P&G, Media Director at GroupM and Universal McCann, working with P&G, Unilever, L'Oréal, Coca-Cola and Airtel.
The Media Ant
Media Solutions Partner
Founded in 2012, India's leading self-serve advertising platform built to simplify how brands discover, plan and execute campaigns. 12 media channels, 3.5+ lakh advertising options and 3,500+ brands served.
Shubha Mahajan
Associate Consultant
A graduate of Ashoka University with a major in English Literature and minors in Entrepreneurship and Performing Arts, further specialised in Digital Media & Marketing at Jio Institute and Nanyang Technological University.
Diya Kapur
Graphic Artist
A graphic designer with a Masters in Visual Communication and 15+ years crafting visual identities. Has worked with Heads Up For Tails, Innovist, Plenaire, Cremica and Magikcook across personal care, pet care, child care and food.
Aashish Vats
Legal Counsel
Over 14 years guiding multinational corporations, private equity funds and institutions on corporate, commercial and project finance transactions, with expertise in real estate, e-commerce, manufacturing and renewable energy.
Avantika Mehrotra
Operations Manager
Over 19 years in investment advisory, asset management and client relationship management, with key roles at ICICI Prudential AMC, Bajaj Capital and Karvy Consultants.
We wanted a workshop that would move beyond marketing theory and help our teams think like brand builders. Vani delivered exactly that.
The participant feedback reflected this consistently. The real-life cases, interactive discussions and hands-on application to Theobroma made the learning highly practical and actionable.
A hands-on branding workshop that ends with clear action steps.
Stuti Ashok Gupta, Co-Founder
Working with CPPGP was a transformative experience for our brand. They helped us sharpen our consumer proposition, messaging and marketing strategy through deep customer research.
Within six months of the work, our revenue tripled.
The insights and framework CPPGP built have since become a training module for our marketing, agency and customer support teams.
Could you help us sharpen consumer proposition for Amrutam’s hero SKU - Nari Saundarya Malt?