This is what we enjoy doing most. Most certainly you can rely on us to help you with everything consumer facing from concept development to launch.
Absolutely yes. Brand building is not about fancy advertising with big budgets. Your brand is built in everything that is consumer or employee facing.
That includes – your packaging, website, sales pitch used by the customer care executives, the delivery truck wall graphics, the store design, the office design, the brand story you tell, how your employees speak, what you as a founder believe in - all of this works together to build a brand.
Reach out to us and we can help you build a strong brand with zero advertising monies.
Yes. CherryPeachPlum has its own network of preferred partners for execution (research, PR, creative, packaging, design, on-ground, digital, influencer marketing, SEO, media, outdoor etc) of specialized services. These include not just agencies but also freelancers. We believe big is not necessarily best. The best work comes from those who are hungry, agile, innovative, and flexible.
Yes. Marketing must deliver business growth else you are wasting your money. There are many different routes to business growth. For example – acquiring new consumers for the existing business, expanding to new businesses, expanding to new geographies, adding new channels of distribution, getting more business from current consumers.
We can help you develop the best strategies for business growth depending on the stage of business, goals or priorities you have. And no, marketing does not mean big budgets or glossy ads. Marketing is anything that helps sell more. Both in the short term and the long term.
Yes. B2B marketing is simple if it’s understood correctly. Here is what we do:
Oh well! This has become a blog rather than a FAQ answer. Net net, we get it. And would love to see you succeed in your venture.
Only when you understand why consumers would like to buy from you, can you sell. Clarity on what your business is about, for yourself and your employees is critical in times of crisis more than ever. This could also open new streams of revenue and new expansion opportunities for you. Make sure you have a Comprehensive Brand Book (link it to product package) to start with. If you feel your situation is different and could help with a New Solutions Workshop we could do that too.
Still think? Call me.
Yes. In fact, we believe strategy is only as good as execution. We work from your office (as much as possible) and with your team. We do not just give you customized solutions but also help execute solutions with the help of your team (rate card of services), within your business reality, and within your resource constraints.
Try our ‘Rapid Solve’ Workshops (Packages For Every Business). We start with some pre-work. By the end of the workshop we will have 1-2 tangible directions the business could take for solving the defined problem. This way your outlay is limited, and you have solutions to what matters most in less than a day!
It is in tough times that you must keep in touch with your consumer more than ever. But do it with empathy, offering her the right solutions that are designed for the times. And no this does not have to be expensive. We have worked with entrepreneurs to uncover new revenue streams, new channels of distribution and even reinvented the business model for anti-fragility. Try our Rapid Solve Workshops to start with. Or call us for a free chat - you might uncover some solutions from just that!
Yes. In two ways:
One, when we work with you, it is to deliver results. Not just provide advisory services. That is how we are different from other consultancies. We call ourselves growth partners because we deliver growth by working with your team, in your business reality and within your resource constraints. In this way your team learns from the best through real hands-on experience by working with the best. We also bring in best practices from the best of the marketing companies globally – like Unilever, Reckitt and PepsiCo.
Two, we are happy to take learning workshops on relevant subjects as would best help your team or business. We’ve done several of these before. These are real ‘doing’ workshops designed to ‘Rapid Solve’ real problems your business might be facing. So not only do they learn by doing, have access to our proprietary frameworks and creative techniques, but also walk away with tangible solutions at the end of the day. Isn’t that great?!