FAQs
FAQs, in simple words.
No jargon.
What we are not
We are not an advertising agency, we are a marketing consulting firm. But we also do creatives. You could check out our creatives here.
We are not a social media posting agency but we do guide clients on content strategy.
We are not a performance marketing agency but we guide on creatives that land business.
Questions
We don’t just give advice, we execute with you till we deliver results. That means working with your team to get the job done right.
All marketing and branding activities should deliver sales results. To know if the engagement is working, we could look at any of the following metrics:
- An increase in sales enquiries
- Increased walk-ins to the store
- Increased product trials
- Improved conversion rates
- Increased sales team confidence: reduced resistance during sales conversations
- Strong internal alignment and enthusiasm around the brand
- Positive consumer feedback - stronger recall of key product benefits in consumer interactions
This is what we enjoy doing most. You can rely on us for everything consumer-facing, from concept development to launch.
Absolutely yes. Brand building is not about fancy advertising with big budgets. Your brand is built in everything that is consumer or employee facing — your packaging, website, the sales pitch used by customer care, the delivery truck graphics, the store design, the office design, the story you tell, how your employees speak, what you as a founder believe in. All of it works together. We can help you build a strong brand with zero advertising monies.
Yes. CherryPeachPlum has its own network of preferred partners for execution across research, PR, creative, packaging, design, on-ground, digital, influencer marketing, SEO, media and outdoor. These include not just agencies but freelancers. We believe big is not necessarily best — the best work comes from those who are hungry, agile, innovative and flexible.
Yes. Marketing must deliver business growth or you are wasting your money. There are many routes: acquiring new consumers, expanding to new businesses or geographies, adding channels of distribution, getting more from current consumers. We develop the best strategy for your stage, goals and priorities. And no, marketing does not mean big budgets or glossy ads. Marketing is anything that helps sell more, in the short term and the long term.
Yes. B2B marketing is simple if it's understood correctly. Here is what we do:
- Go narrow B2B is about finding your specific niche audience and knowing them and their businesses inside out. We help you identify your audience and create profiles, separately for decision makers and influencers, covering geographic, demographic, psychographic, behavioural and media consumption detail. We also create a full consumer journey map that identifies where and how we can land our messages.
- Depth of relationships B2B marketing must focus on building deep relationships with customers for a deal to materialise. That means knowing what they do, what matters to them, and providing information, education and solutions for their specific needs.
- Branding Very, very important — you must have a comprehensive brand book. In B2B the personal branding of the founder matters equally, because it is the entrepreneur the client transacts with. In B2B, people do business with people, not companies.
- Stay right through the long decision-making process B2B can take forever, because it is a big decision that could change the fortunes of the client. How do you keep them meaningfully engaged all the way through while fortifying trust? You need the right content marketing, social media marketing and website.
- Building thought leadership Something we believe in passionately for B2B. How small you are right now is irrelevant. If you can establish expertise in your field and build trust through thought leadership, market leadership will follow. That means providing the right content continually, the right educational collateral, and offering to train their teams so you demonstrate that you are invested in their success.
Only when you understand why consumers would like to buy from you can you sell. Clarity on what your business is about, for yourself and your employees, is critical in times of crisis more than ever. It can also open new revenue streams and expansion opportunities.
Yes. Strategy is only as good as execution. We work from your office as much as possible, and with your team. We do not just give you customised solutions, we help execute them within your business reality and your resource constraints.
Try our Rapid Solve workshops. We start with pre-work, and by the end of the workshop we will have one or two tangible directions the business could take for solving the defined problem. Your outlay is limited, and you have solutions to what matters most in less than a day.
Yes, in two ways. First, when we work with you it is to deliver results, not just advisory, so your team learns from the best through hands-on experience and we bring in best practice from Unilever, Reckitt and PepsiCo. Second, we run learning workshops designed to rapid-solve real problems your business is facing, so your team learns by doing and walks away with tangible solutions.
Still unsure? Write us a brief and Vani will answer directly.
What our clients say.
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Akash Binjrajka, FounderWorking with CPPGP has been an incredibly enriching experience. Their deep, practical industry expertise was instrumental in helping me build a robust growth framework for my FMCG brand.
During our engagement, Cream Flips, our hero SKU, grew 3.4x in sales—a result that reflects the clarity and strategic thinking CPPGP brings to business challenges.
How can we build consumer preference for CH while competing with local brands on one end and national players on the other?
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Amit Chopra, CEO & MDFor me, a few things stood out in the 5-month journey we had together from scratch to launch…
- Access to high quality marketing expertise
- Speed of execution
- Cost effectiveness - a big plus for a small business like ours
- Single window for end-to-end development and execution
All in all, it has been a delight working with CPPGP!
Brand Re-launch