Brand architecture

Dabur

We partnered with Dabur to re-examine its brand architecture across a vast legacy portfolio. With the masterbrand deeply rooted in health and Ayurveda, the core question was whether home-care, cleaning and cosmetic extensions could coexist without diluting equity. We delivered multiple architecture pathways, each with clear pros and cons, along with graphic identity routes to guide future expansion.

Read the Dabur case study