Cherry Peach Plum, Growth Partners
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Amrutam

Amrutam brand work

We worked with Amrutam, an Ayurvedic lifestyle brand, to redefine the consumer proposition for their Hero SKU.

The project included a detailed market and competition analysis, primary research through long-form consumer interviews, and proposition testing.These insights informed a clear and focused marketing strategy to support the brand’s next phase of growth. By aligning the brand’s positioning with consumer needs and executing an integrated marketing plan, Amrutam tripled its revenue in under six months.

Testimonial from Stuti Ashok Gupta, Co-Founder, Amrutam: "Working with CPPGP was a transformative experience for our brand. They helped us sharpen our consumer proposition, messaging and marketing strategy through deep customer research. Within six months of the work, our revenue tripled. The insights and framework CPPGP built have since become a training module for our marketing, agency and customer support teams." The brief: Could you help us sharpen consumer proposition for Amrutam’s hero SKU - Nari Saundarya Malt?

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