Fit & Flex

GET INDIA TO EAT GRANOLA WHEN THEY HAVEN'T YET TAKEN TO CORN FLAKES! We started during Covid years, and today Fit & Flex is a Shark Tank featured brand boasting a diverse portfolio – India’s first savoury granola and multigrain mixture, granola and muesli, India’s first no cooking oats, chocolate coated granola bites, and a lot more in the pipeline.

Some of what we did: Launched India's first savoury granola mixture which is absolutely unputdownable in cheese, tomato, and mint and lime! And more... Crafted the full mix for the savoury granola mixture which is their highest volume contributor. Packaging rehaul for the full portfolio. Go to market planning for each channel – supermarket chains, independent food stores and kirana stores. This included POSM, planogramming, inventory principles for each variant, monitoring pieces sold per outlet, training the sales promoter staff, creating all sales aids. Shark Tank pitch.

Testimonial from Pathik Patel, Founder, Fit & Flex: "The success of our multigrain mixtures is attributed to Vani's dedication in crafting a distinctive product format tailored to the Indian taste preferences. Her insightful approach, from packaging design, coupled with a robust go-to-market strategy, has propelled this product to becoming one of our bestsellers!" The brief: How can we unlock growth through product innovation, portfolio expansion and a stronger go-to-market strategy?

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Fit & Flex

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