Cars24

“We’re spending a lot of money but not getting the growth. We're not sure where we’re going wrong”.

Something we’ve heard many times over! We started with workshops for the team to understand the business through the eyes of different functions and extended ecosystem partners. We conceived and produced a new campaign via an outsourced team of subject experts (freelance copywriter, media expert, digital marketing expert, influencer agency, celebrity consultant, qualitative research agency and a celebrity management agency). We conducted sales training workshops to roll out the relaunch and build conviction for the new strategic direction. We gave them a new brand proposition and tagline and an integrated communication campaign with celebrities (for tv, radio, outdoor, in-store, etc). Lastly, we developed and executed market-specific roll out plans for new launch geographies in Chennai and Bangalore while strengthening the established fortress cities like Delhi. We delivered 40%+ growth in less than 3 months of the relaunch.