Cashify

Cashify wanted to accelerate their current growth through a new proposition.

We evaluated where we stood against the competition, starting with mapping out the client’s current and potential consumer journey map. We conducted workshops, walked the market and spoke to employees and other stakeholders to build an evidence-based growth hypothesis. Using this, we developed several alternative concepts, and compared each against the business priorities and growth potential. We also created a Brand key to guide all communication, innovation and consumer engagement programs.