The Leela

Theory and case based learning and development sessions for brand teams across the country - on what it takes to build a strong brand.

Workshops were held in person and over VC, spanning 3 months on: what is the value of a strong brand? how do consumers make decisions in the real world? do you really need a USP? the what, why and how of influencer marketing, what's good advertising? the psychology of branding, celebrity marketing - getting it right, and more.....