Medfin

Medfin is a medtech startup competing against big players in elective surgery that have built a name for themselves through hiring big fancy Bolly celebs.

Healthcare brings to mind all things stressful; big bills, medical jargon and intimidating procedures. We crafted the brand proposition, brandbook, visual identity, marketing plan and the presentations to bring the investors onboard. We went a step further and created a character called ‘Medfin Meenakshi’ - she is everything you wish health care could be. She is on your side so you don't feel exploited at the hands of the medical industry. We also rolled out the end-to-end plan for the new relaunch, for the entire organisation and all consumer touch points. We created films at an unbelievably small cost with one actor and minimal props, yet very impactful in landing the point. Have a look at the ad films and creatives we made for them!