The Baker's Dozen

They wanted to know who their consumer was and what motivated them to purchase their products in order to further strengthen the brand.

We began by observing how consumers interact with the category and the brand at stores like Foodhall and Big Bazaar. We spoke to consumers, sales promoters, competition sales promoters both over the phone and face to face. We gathered these insights to guide our market strategy and define what the brand is and is not. We created an in-depth Brandbook and style guide, Brand proposition, New packaging and brand architecture to differentiate everyday products from their artisanal range, aligning the new brand with the investors, launch plan for each new product, channel/ merchandising strategy and planogramming for all store formats!