Sonia & Kivo

Over 7 months we worked on several FMCG products in Ghana and Nigeria under Kivo and Sonia.

In order to understand the consumers behaviour with the category and the brand, we conducted several rounds of consumer interviews, trade interviews, wholesale and retail market visits for each product. We launched 4 big products (Sonia tomato mix SUP, Kivo curry plus, Kivo Gari, Kivo Creamer) and handled communication, packaging, social media, NPD pipeline, writing the ad brief, media plan, and more.