ArcelorMittal

In India, steel for construction is understood as the hidden part - that goes into the foundation of the building.

No one knows that the world over, steel is actually the building envelope!! AMC India, part of the Arcelor Mittal group – the giants in steel – called us in to help introduce steel in a new avatar for India. Our 'to do' was to help AMC India launch with the right pitch starting with their website and social media. This included – how do we educate and inspire a market that is stuck in the concrete past with old traditional methods. So we were tasked with creating a new category in India, and helping AMC India acquire the lion's share of that category growth.