Happilo

HOW DO YOU CONVERT A COMMODITY INTO A BRAND? A nut is a nut. Ours are better - but we can't overwhelm the consumer with nutritional gyaan.

How were we to make a memorable brand out of Happilo nuts? Not to mention “We need to shoot a new campaign in the next 4 days.” We started by getting a comprehensive consumer understanding using social media mining and secondary research. We then created different concepts that Happilo nuts could own - unique and distinct from the space of energy and nutrition otherwise owned by categories like milk food drinks, glucose, cereals, juices etc. We then did a day-long workshop with the founders to arrive at the right brief for creative. Briefed Sideways (Abhijeet Awasthi) and ensured a perfect execution to turn out the ad film that went on IPL soon after.