Bisk Farm

Bisk Farm, a challenger to Britannia, struggled to gain market share in East India, where biscuit consumption is high but brand loyalty is low.

Cherry Peach Plum worked closely with Bisk Farm's sales teams to optimize sales and distribution dynamics: Distributor Strategy: Analyzed SKU-wise billing, stock pressure, and service quality with select distributors. Retail Execution: Improved visibility, placement, facings, and POS materials at stores. Trade Activation: Implemented quantity-linked visibility schemes with instant gratification, applying learnings from Kurkure's turnaround (which regained 20% growth post-decline). Packaging & Communication: Refreshed packaging and developed new communication briefs to address key consumer concerns. Results: Achieved planned sales numbers and target market share. Strengthened trade relationships, improving sales and distributor feedback—an especially difficult task given entrenched industry dynamics.