Cherry Peach Plum, Growth Partners
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Tiber Taber

Tiber Taber brand work

EDUCATING MOTHERS ON THE RIGHT DHOTI FOR THE 5 YEAR OLD! Ethnic wear for a child seems like the same ghaghra and dhoti stitched in a smaller size.

But constructing an ethnic garment for a child is an engineering feat. Because children want to be children. Udham kood and masti, one can't deny them of... regardless of whatever the occasion or fancy dress! The brief boiled down to creating: Brand story: why buy us. Comprehensive definition of the brand (why us, what's different, how we do business, the consumer definition, brand personality, tone of voice etc). Communication brief and strategy. Visual identity in comprehensive detail. The full marketing plan encompassing product portfolio strategy, spends planning and analysis, revenue management, activities to expand the trial base of consumers, promotion analysis, etc. And drive traffic to the website. Deployment of the marketing plan.

Testimonial from Ridhima & Dimpali, Founders, Tiber Taber: "With CPPGP, we were able to figure out what exactly resonates with our customers. Their expertise in consumer research helped us gain valuable insights into our target audience. Vani also worked extensively with our creative team to put together the visual identity and rebranding of the brand. Titu, the brand mascot was her brain child." The brief: How can we make premium children’s ethnic wear more distinctive, while building a strong brand that drives trial?

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